Quiz: Is It Time for a Rebrand?

Brands grow and change over time, morphing from the humble beginnings of an early stage startup to a full-fledged business. You’re proud of your success story, but how well are you sharing it with others?

From subtle changes in your core offerings to complete shifts in products and leadership, a rebrand will let your customers and network know who you are today as opposed to who you were before.

If you’re unsure whether or not your brand could use a refresh, fear not! We have put together a quick quiz to help you think about the different aspects of your business to assess whether a rebrand would be beneficial.

1. Do you have a clear target audience?
You may have known who your customers were when you launched, but now it’s just….everyone?

a. Yes
b. No

2. Is your brand consistent across all channels?
Think about whether or not someone who looks at your website will have the exact same impression as someone who is holding your business card.

a. Yes
b. No

3. Has your brand changed over time?
This can mean a shift in product offerings, culture or even leadership.

a. Yes
b. No

4. Does your brand look attractive to potential recruits?
Consider how you’re attracting top talent to keep your business growing.

a. Yes
b. No

5.Have you updated your marketing materials?
Take a look at all of your marketing materials, starting with your logo.

a. Yes
b. No

5. Is your website working for you?
Ask yourself whether your website is an asset or a liability.

a. Yes
b. No

Answer Key:

Mostly A’s
Congratulations! Your brand is in great shape, demonstrating all of your core values and offerings to the appropriate target audiences. Have you thought about how to expand your reach even further? Check out a few suggestions on how to boost your email marketing campaigns or launch a social media ad campaign.

Mostly B’s
You already know what we’re going to say. You might have spent $10,000 on a website eight years ago, and now you’re afraid to touch it. Maybe you have your 18-year-old niece making “graphics” for social media that aren’t quite aligned with your messaging. No matter what your reasoning, it’s never too late to refresh your image. Stay tuned to the Fetch blog for our series on how to make your brand work for you.