Three Ways to Improve Your Visual Content this Summer

Warmer days are upon us and while we look forward to spending our days drinking on the patio or relaxing at the pool, summer is the most opportune time to improve your business’s visual content, specifically photography and video. Having great visuals isn’t an option anymore, it’s necessary for any successful content marketing plan. In fact, visuals are 40x more likely to get shared on social media than other types of content. Here are a few ways you can improve your visual content this summer.

1. Soak up the Sun

Ask any professional photographer and they will tell you that the best tool for taking great photos is natural light (and it’s free!). Since the days are longer in the summer, this gives you ample time to take photos. However, you should aim to take your photos during the “Golden Hour” which is one hour after the sun comes up and one after the sun goes down. It’s soft, warm and dimensional which leaves you with a great-looking photo. #NoFilter needed.

2. Get up and Go

Summer in a big city like Chicago only means one thing: Festivals. Since warm weather is here for only a short amount of time, you want to make the most of it. It’s also a great time to take advantage of cool photo-ops for Instagram or gather stock imagery for future content. The key is to plan ahead. Pick a few festivals you want to attend every month and figure out exactly what you want shoot by creating a “shot list” of items. This will help keep you on track and assess what you need to amplify your visual content.

3. Lights, Camera, Action

With video content representing 74% of internet traffic, there is no denying that this is the year of video. There is a lot of action in the summer, so it’s a great time to hone in on your videography skills. Also, don’t feel like you need to invest in thousands of dollars worth of video equipment. Most smartphones are capable of taking high-quality videos and there are plenty of affordable video-editing apps that you can download on your phone.


While you’re getting ready to hit up the beach this summer, don’t neglect your content marketing plan. The warm weather presents favorable opportunities to enhance your business's visual content. In addition to top-notch photos and videos, here’s how to create distinctive infographics.