If you’re a business owner and anticipate hosting an event in the near future, it’s important to remember that planning is only half the battle. To truly guarantee a good turnout, you’ll need a solid promotional strategy. If you’re unsure of where to start, don’t fret! These three ways to promote your soiree are as easy as they are effective.
Promoting your event online is a solid strategy since there are several outlets at your disposal. Sources like local newspaper websites, nightlife applications that list events nearby and even parenting sites. Having a presence on these platforms allows for increased local awareness of your organization’s event. One thing to keep in mind is that these services may not be as targeted as other venues, and your messaging should reflect this.
If you don’t already have a Facebook page for your business, now would be a good time to create one. Social media, especially Facebook, is an effective avenue for promoting events because almost everyone uses it. On Facebook, you can create an event, invite people and use the URL to share the event with your network on other social media channels like LinkedIn and Twitter.
Tip: Create a branded graphic to catch the eye of potential event attendees. Free design services like Canva provide user-friendly templates for getting started. Be sure to keep your graphic content consistent with your brand style. It may also be worth considering a series of countdown graphics to the event.
Invite Your Network Through Email
You could also send event invitations through an email marketing platform like Constant Constant Contact or MailChimp. With Constant Contact, not only do they provide templates for invitations, but they can also track event registrations in real-time.
It’s important to remember that you don’t need to limit yourself to one form of promotion. Different platforms have different audiences, and utilizing a mixture allows for a more diverse audience. Assess which channels are best suited for your event, then get to work promoting your event. And if you plan on hosting an event or attending one soon, now is the time to brush up on your networking skills.