A stellar email campaign is essential to growing your brand, and that includes continuously building powerful email lists. The job isn’t over after you upload all of your contacts at once and pack them into a single list. In fact, an email list degrades by about 22.5% every year. Here are a few tips on how to build effective, long-lasting lists for your email marketing strategy.
Make it Obvious
In order to get people to sign up for your newsletter, make sure it’s easy and convenient for them to do so. Most people sign up through a website, so it’s a good idea to have a subscription form on the homepage where it’s visible. Depending on the top landing pages, there should be an opportunity to join your newsletter.
Create Different Lists
While having a lot of contacts is great, it’s also important to have an effective email list. You should not pile all of your email addresses into one general list, but consciously funnel contacts into appropriate categories. When you send out a newsletter, you want to provide content that is relevant and meaningful to the people receiving the newsletter. This in turn will lead to higher open rates and more actions taken.
Utilize Social Media and Blogs
Content marketing and social media have become some of the strongest tools for businesses, and have proven to be more successful in generating new leads, compared to generic paid advertising. For example, you can promote a piece of content on your Facebook page that requires an email address or add a call-to-action button for people to sign up for your newsletter.
Tip: You can download contacts through LinkedIn and add them to your email marketing list.
Keep it Traditional
A great way to collect new emails is through good ol’ fashion in-person marketing. If you plan on hosting in an event, use an online registration form to collect email addresses. Be sure to send new contacts a welcome email with background information so they know who is contacting them. If you plan to attend an event, make sure to collect business cards and add contacts to your email marketing lists.
Make a note in your calendar to go through your email lists every six months. It’s likely some contacts might need to be moved to a different list or new contacts need to be added. Consistently checking and modifying lists is vital to having a solid email marketing strategy.
Want to know the secret to higher open rates for newsletters? Read our recent blog to find out.