Why Your Company Should Be Using Instagram for Business

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With over 500 millions users and the second highest ranking for engagement, Instagram is a necessary social media platform for every business. Now that Instagram has recently rolled out the new business profiles, there are even more opportunities for you and your brand to thrive on this platform. Here are some new features to check out on the app:

1. Contact

Prior to Instagram for Business, the only way Instagram users could get in touch with a business outside of the app was to click their website link in their profile. Once you provide contact information for your business account, you can choose how you want customers to get in touch: call, text or email with a tap of the ‘Contact’ button.

2. Analytics

Before ‘Instagram Insights’ was introduced, you could monitor analytics through a free or paid third-party tool, but unfortunately, they were not always accurate. Now, you can get an overall view of your Instagram posts by going to your profile and clicking the Insights icon on the top right of the screen. When you go to the Insights section, you’ll see analytics for impressions, reach and follower information within the past week.

3. Ads

The Instagram business account makes creating ads easy. Ad creation could only be accessed through Facebook’s advertising tools prior to Instagram for Business. Now you can promote a post by clicking on it and then selecting ‘Promote’.

How to Setup Instagram for Business

Instagram is a mobile-centric app, which means most of the features can be only be accessed through the app on your smartphone, including analytics. Prior to setting up Instagram for Business, make sure your Instagram app is updated to the latest version. Once you have done so, here are the next steps:

  1. Go to your Instagram app, tap on the profile icon at bottom right and then tap the settings wheel icon at the top right. If you see ‘Switch to Business Profile’, you have access to the new Instagram business profiles. Note: This feature is gradually rolling out, and it may not be available to you right now. You will also need to have an Instagram account set up in order to access Instagram for Business.

  2. On the ‘Connect Your Facebook Page’ screen, you'll see all of the Facebook Pages you're currently an admin on. Select the Page you'd like to associate with your Business Profile on Instagram.

  3. On the ‘Set Up Your Business Profile’ page, review your business's contact information, make any changes and tap ‘Done’.

Pro Tip: If you want to upload a photo to Instagram from your desktop, there are a few options. Fetch PR recommends Gramblr or Deskgram. Keep in mind, that these add-ons only allow you to post a photo and a caption. Anything beyond that, you will have to use the mobile app.

While the new analytics are not as robust as other social media platforms like Facebook and Twitter, you should always take advantage of opportunities that will enhance your brand on social media. When you’re ready to do so, we’re happy to assist in anyway possible.