Are you the same person you were 10 years ago? Neither is your business. Chances are, if you’ve been around for more than a few years, something about your company has changed.
The very first step in a company rebrand should always be to re-evaluate the target audience. Depending on how long you’ve been in business, what was true of your ideal customer back then is most likely not true today.
Instagram is the place to be for business owners, but it can be hard to find your niche among the pics of avocado toast and expertly-posed babies. The easiest thing way to get started is to be your own paparazzi at community and networking events. Don’t worry, you don’t have to invest in a selfie stick. Just snap a few photos, and follow these steps for optimizing your post.
Facebook announced it will overhaul users’ newsfeeds to weed out business posts in favor of more meaningful engagements from friends and family. So what does this mean for small businesses who don't have large budgets for highly-targeted, paid social media ad campaigns? We’re still waiting on more details, but here’s what small businesses need to know right now.