Instagram is the place to be for business owners, but it can be hard to find your niche among the pics of avocado toast and expertly-posed babies. The easiest thing way to get started is to be your own paparazzi at community and networking events. Don’t worry, you don’t have to invest in a selfie stick. Just snap a few photos, and follow these steps for optimizing your post.
Facebook announced it will overhaul users’ newsfeeds to weed out business posts in favor of more meaningful engagements from friends and family. So what does this mean for small businesses who don't have large budgets for highly-targeted, paid social media ad campaigns? We’re still waiting on more details, but here’s what small businesses need to know right now.
Video content and marketing will represent 74% of internet traffic in 2017, according to a report by Kleiner Perkins Caufield & Byers. While it’s vital to include compelling and thought-provoking written content in your marketing plan, it’s not enough anymore.
With 1.18 billion daily active users on Facebook, you can bet your target audience makes up a portion of the users. Luckily, with Facebook’s incredible targeting tools they are not that hard to reach either.