Facebook announced it will overhaul users’ newsfeeds to weed out business posts in favor of more meaningful engagements from friends and family. So what does this mean for small businesses who don't have large budgets for highly-targeted, paid social media ad campaigns? We’re still waiting on more details, but here’s what small businesses need to know right now.
Video content and marketing will represent 74% of internet traffic in 2017, according to a report by Kleiner Perkins Caufield & Byers. While it’s vital to include compelling and thought-provoking written content in your marketing plan, it’s not enough anymore.
With 1.18 billion daily active users on Facebook, you can bet your target audience makes up a portion of the users. Luckily, with Facebook’s incredible targeting tools they are not that hard to reach either.