Sending out weekly or monthly newsletters is a great way to inform clients, customers and stakeholders of what’s new and exciting within your company. The only problem? The possibility of creating dull content that gets marked to the spam folder of someone’s inbox.
Video content and marketing will represent 74% of internet traffic in 2017, according to a report by Kleiner Perkins Caufield & Byers. While it’s vital to include compelling and thought-provoking written content in your marketing plan, it’s not enough anymore.
With 1.18 billion daily active users on Facebook, you can bet your target audience makes up a portion of the users. Luckily, with Facebook’s incredible targeting tools they are not that hard to reach either.
Pay-per-click (PPC) marketing is one of those tricky tech abbreviations that most overworked business owners just don’t have time to master. While you could throw a bunch of money at a company that claims to be able to move your site to the front page of Google (spoiler alert: they’re lying), it’s important that you learn what this vital tool is and what it does for your business.
The days of spending your entire marketing budget on flashy ad campaigns passed by long ago. Today’s consumer wants to know who you are, and what you’re about. According to Forbes, 62 percent of millennials say that if a brand engages with them on social networks, they are more likely to become a loyal consumer. That’s huge!