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Video content and marketing will represent 74% of internet traffic in 2017, according to a report by Kleiner Perkins Caufield & Byers. While it’s vital to include compelling and thought-provoking written content in your marketing plan, it’s not enough anymore.
With 1.18 billion daily active users on Facebook, you can bet your target audience makes up a portion of the users. Luckily, with Facebook’s incredible targeting tools they are not that hard to reach either.
Pay-per-click (PPC) marketing is one of those tricky tech abbreviations that most overworked business owners just don’t have time to master. While you could throw a bunch of money at a company that claims to be able to move your site to the front page of Google (spoiler alert: they’re lying), it’s important that you learn what this vital tool is and what it does for your business.